Zoersel's 'Good Day' campaign brings smiles with chalk art and treats

Local businesses and the monthly market are participating in the campaign to promote friendliness with small gestures.

Chalk drawing of a smiley face on a pavement in front of a shop, with blurred legs of passers-by in the background.
AI

Chalk drawing of a smiley face on a pavement in front of a shop, with blurred legs of passers-by in the background.

The municipality of Zoersel is launching the 'Good Day' campaign to promote friendliness through smiles and small gestures.

A simple greeting, a smile, or a friendly nod costs nothing and often brings joy. With the 'Good Day' campaign, the municipality of Zoersel aims to highlight this further.
In the lead-up to the Customer Weekend on October 3rd and 4th, temporary chalk logos with smileys will appear in various locations across Zoersel. Shoppers might encounter these cheerful faces on the pavement outside their favorite local shops. The campaign encourages people to say 'good day' more often, aiming to bring a smile to everyone's face.
At the monthly market on Tuesday, October 6th, saying 'good day' might earn you a free cupcake, while supplies last. This initiative offers a small treat for a seemingly small gesture.
Based on information from the official source: Gemeente Zoersel (02/10/2026)