The Weekend van de Klant (Customer Weekend) in Middelkerke focuses on rewarding customers and supporting local businesses. Shoppers who make a purchase at a Middelkerke retailer on Saturday, October 3rd, or Sunday, October 4th, can enter a prize draw featuring a special Wheel of the Weekend van de Klant, provided they present their receipt.
Alderman Ethel De Blieck emphasizes the importance of shopping locally. She highlights benefits such as personal advice, convenience, immediate product availability, and the positive impact on the local community.
Participating in initiatives like the Weekend van de Klant is a logical choice for local entrepreneurs. According to De Blieck, a healthy retail fabric is vital for a thriving municipality. A robust local economy enhances Middelkerke's appeal, supported by investments in public spaces to foster an attractive shopping environment. The municipality welcomes new businesses; the Central Enterprise Database (KBO) recorded 91 new enterprises in Middelkerke for 2025. Its central coastal location and availability of affordable commercial spaces make it attractive. This initiative directly connects potential customers with local retailers.
Elke Markey and Carmen Debeer from the local economy department explain the specific event: a 'Wheel of Fortune'-style draw. The wheel will be set up at two central locations. Visitors presenting a receipt from a local Middelkerke retailer can spin the wheel for a chance to win a Middelbon voucher worth 5, 10, 20, or 30 euros, which can be spent at local shops. Additionally, gadgets like shopping bags will be given away.
The wheel will be available on Saturday, October 3rd, from 1:30 PM to 4:30 PM at Silt. On Sunday, October 4th, also from 1:30 PM to 4:30 PM, it will be located at the Portiekenplein in Westende. Everyone is welcome, but don't forget your receipt!
