For five days, enthusiasts from around the globe will gather in the seaside town for a schedule packed with rallies, auctions, and numerous activities. This event also serves as a vital appointment for local entrepreneurs and the tourism sector, benefiting from the influx of visitors.
The event spans various locations across Knokke-Heist. Rallies and the 4X4 Village are set on the Evenementenstrand in Duinbergen. The Zeedijk becomes the Car Boulevard, while Kustlaan hosts the Automotive Lane. Additional activities include the Bonhams auction marquee near the Casino, the Gallery on the beach at Albertplein, and the Broad Arrow auction's Green Grounds at the Approach Golf. Several sub-municipalities will serve as backdrops throughout the Car Week.
The Zoute Grand Prix has evolved beyond a mere event for car aficionados; it acts as a significant economic engine for Knokke-Heist. It provides a meeting point for professionals, encourages visitors to explore the municipality, and many guests stay for multiple days. The expansion to a five-day format last year resulted in over 15 million euros in local spending, particularly benefiting the hospitality and accommodation sectors. Hotel occupancy reached 95 percent on Friday and Saturday.
Mayor Cathy Coudyser highlights the Zoute Grand Prix's role as an economic driver for the municipality. To manage the large visitor flows, the municipal government, in collaboration with the organizer, has developed a comprehensive mobility plan. This plan emphasizes efficient distribution of events and visitor streams, supported by a shuttle service from Abraham Hansplein to ensure accessibility.
The Zoute Grand Prix contributes to establishing Knokke-Heist as an international automotive destination. The presence of luxury brands in the municipality has grown significantly in recent years, evident along the Natiënlaan. The event enhances Knokke-Heist's international appeal as a luxury destination while preserving its diverse character. Visitors can combine busy days of automotive experiences with the proximity of the North Sea and the unique landscapes of the Zwin region.
“"That is Knokke-Heist: versatile, surprising, and always on the move. During the Zoute Grand Prix, the entire municipality experiences the event, and the world watches. Enjoy it. At full speed… but please, with a foot on the brake where necessary."
For all information, visit www.zoutegrandprix.be.
