Municipality of Essen launches high-visibility campaign for schoolchildren after autumn break

Pupils are encouraged to be visible in traffic with fluorescent clothing and working bicycle lights.

helm op fluo top

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The Municipality of Essen is launching a high-visibility campaign for schoolchildren after the autumn break, encouraging them to be visible in traffic with fluorescent clothing and working bicycle lights.

With the dark months approaching, being visible in traffic becomes extra important. The municipality is encouraging all schoolchildren to stand out in traffic through a high-visibility campaign. Being visible in traffic reduces the chance of an accident. To emphasize the importance of visibility, the municipality is once again organizing a high-visibility campaign for secondary schools. The aim is to motivate students to wear fluorescent clothing daily and ensure their bicycle lights are working perfectly.
Students who appear visibly at the school gate will receive a sticker. With a full loyalty card, students get a raffle ticket for a chance to win one of the many attractive prizes. The campaign runs from the autumn break until the February holiday. During this period, unannounced checks will be organized together with the police.
Primary schools are also contributing to traffic safety through the 'Helm op, fluo top!' (Helmet on, fluoro top!) campaign, encouraging pupils to wear both a bicycle helmet and fluorescent clothing. Traffic safety is everyone's responsibility, and being safe on the road starts with being seen.
Through the UiTPAS, schoolchildren can exchange eye-catching gadgets. The mascot Polleke offers useful safety items: a reflective keychain (3 points), a fluorescent vest for children or adults (5 points), or a box of spoke reflectors (15 points). Points can be redeemed at the leisure desk.
Based on information from the official source: Gemeente Essen (09/11/2026)